Texas Tech University

Lubbock, TX

Public
Four-year
Degree-granting
Currently operating

Add to comparisonOfficial college website

Marketing Research at Texas Tech University: Degree, Requirements & Cost | DegreePilot

Back to Programs & Majors

Field reported for 2023-24 · Business

Marketing Research

Texas Tech University

Lubbock, TX

Master's

Completed degrees or certificates reported for 2023-24

2023-24

This does not measure current enrollment, capacity, quality, demand, or admission difficulty.

This field appears in the college's reported program data. Confirm current program availability with the institution.

Degree requirements

Detailed curriculum and credit requirements have not yet been verified by DegreePilot for this exact program and degree level.

What to know

Reported fieldDegree or certificate levelMaster's Institution-wideApplying72.6% recent institution-wide admission rate (historical context only)Institution-widePreparingDetailed guidance not yet verified Program-specific

Applying & preparing

Institution-wide admissions context

What admission looks like

Admission approach: 72.6% recent institution-wide admission rate (historical context only)
SAT / ACT policy: Optional — considered if submitted
Recent institution-wide score ranges: SAT Reading & Writing: 550–640SAT Math: 540–640ACT Composite: 23–28

These statistics describe Texas Tech University overall. DegreePilot does not currently report a Marketing Research-specific acceptance rate.

Review full Admissions & Requirements →

Institution-wide · General high-school preparation

What to prepare in high school

DegreePilot has not yet verified detailed high-school preparation requirements for this college.

Review complete preparation guidance →

Additional requirements for this program

Program-specific scope: This section is separate from the college's general admission and high-school preparation guidance.

DegreePilot has not yet verified additional program-specific requirements for this program.

Missing detail is not interpreted as no additional requirements. Confirm current program availability and requirements with the institution before applying.

View the official college website

What attending this college costs

Institution-wide · College-level cost context

College-level published yearly budget

$28,525–$41,124

Before grants and scholarships

Living scenario: On-campus budget

Select a home state on Cost & Aid to identify the likely reported residency category. Until then, DegreePilot shows the published range without labeling one rate as yours.

What this means: This is the college's published yearly budget estimate before grants and scholarships. It is not a program-specific price or your final household cost.

See full Cost & Aid →

Funding to investigate

These are verified funding-program categories relevant to the college, not a personal award estimate or eligibility decision.

Federal3 verified
Earned aid1 verified

No opportunity summarized here is presented as specific to Marketing Research. Federal, state, earned-aid, and college-wide opportunities have broader scopes.

Check potential funding matches View verified funding details

What to check next

Use these links to continue investigating. They do not track progress or recommend a college.

Review full admissions Review full Cost & Aid Compare this program across colleges Browse other reported programs

Sources and classification details

Program reporting

C2024_A · 2023-24 · PROVISIONAL

Official federal classification: CIP 52.1402 · Marketing Research · CIP 2020

Information scopes

Admissions and cost use institution-level reporting. General preparation uses verified institutional sources where curated. Additional requirements use exact verified program sources where available. Current official program evidence is separately scoped to an exact credential where PA1 coverage exists.

Admissions reporting

Fall 2024 institution-wide context

Cost reporting

Published institution-level data · 2026